Our software was created, and continues to evolve, in response to powerful trends in consumer and donor behavior. On this page, you’ll find the research and insights that inform our mission: to help honest businesses and nonprofits grow by amplifying the voices of the people they serve.
93% OF CONSUMERS
80% OF NONPROFIT DONORS
31% MORE MONEY
144% HIGHER SALES CONVERSION
48% MORE VALUABLE
90% OF CONSUMERS
75% OF NONPROFIT DONORS
94% OF CONSUMERS
90% OF NONPROFIT DONORS
75% OF CONSUMERS
70% OF NONPROFIT DONORS
74% OF NONPROFIT DONORS
Why it matters: Emotion and trust drive generosity, and your reviews can deliver both.
72% OF CONSUMERS
76% OF CONSUMERS
88% OF CONSUMERS
61% OF NONPROFIT DONORS
81% OF VOLUNTEERS
88% OF CONSUMERS
61% OF CONSUMERS
76% OF CONSUMERS
48% OF CONSUMERS
94% OF CONSUMERS
86% OF CONSUMERS
70% OF CONSUMERS